Design Leader Turning Complexity into Simple Experiences

Senior product design leader specializing in GenAI products, systems thinking, and strategic design leadership. Currently leading award‑winning internal tools at BCG.

Impact Highlights

CIO 100 Award (2025)
Awarded for delivering measurable business value through UX‑driven GenAI innovation.
400k+ slides generated
Deckster Core slide creation at enterprise scale (last 12 months).
ESAT 69% / NPS 72
Satisfaction and advocacy levels in "excellent / world‑class" territory.
Design system across 15 products
Standardized patterns and components reused at scale (peak: 139k insertions/month).

Featured Work

Deckster Interface
Lead Product Designer2024 - Present

Deckster - GenAI Slide Creation Platform

Led end‑to‑end UX strategy and experience design for Deckster, BCG's internal GenAI slide creation platform. Matured the product from fragmented experimentation into a cohesive, workflow‑based experience—grounded in research, analytics, and consistent interaction patterns.

Agentic / workflow designSystems mapping & IAMeasurement‑driven UXCross‑functional leadership
Navi UI Preview
Lead Product Designer2024 - Present

Navi - Knowledge Platform Research Assistant

Improved usability and cross‑tool consistency for BCG's GenAI search + chat assistant. Partnered with product and engineering to deliver pragmatic UX upgrades, reduce friction in the hybrid "search + chat" model, and improve user satisfaction.

Coming Soon
Design Systems UI
Founder / Design System LeadMulti-year program

Design Systems - Scaling Consistency Across 15+ Products

Founded and scaled BCG's design system to standardize interaction patterns, accelerate delivery, and reduce UX variability across a growing internal product ecosystem. Built governance, design‑to‑code workflows, and accessible components that teams could adopt quickly and confidently.

Coming Soon

About Me

I'm an enterprise UX and product design leader focused on complex B2B platforms and AI‑enabled workflows. I combine deep design craft with systems‑level thinking and a KPI‑driven approach—turning ambiguity into evidence‑backed decisions that improve adoption, satisfaction, and delivery confidence.

I operate as a player‑coach: hands‑on in interaction and systems design, while mentoring designers and aligning product, engineering, and stakeholders around a shared experience vision.

Andy Chang

What I'm Known For

Systems thinking

Journey maps, system maps, and information architecture that make complex workflows feel understandable and controllable.

GenAI & agentic UX

Designing multi‑step AI workflows with transparency, guardrails, and human oversight.

Measurement‑driven UX

Defining UX KPIs (adoption, engagement, satisfaction) and using telemetry + research to prove impact.

Design systems

Building reusable components, interaction standards, and governance to scale quality across product portfolios.

Design leadership

Coaching and developing designers; establishing rituals that raise craft and decision quality.

Cross‑functional facilitation

Workshops, critiques, and roadmap alignment that connect UX decisions to business outcomes.

Recognition & Credentials

  • CIO 100 Award (2025) — Deckster (measurable business value through AI + UX)
  • NN/g UX Management Certification
  • IDEO U — AI + Strategy programs
  • US Patents (prior work in human factors / defense)
  • MBA (Leadership & Strategy) + MS (Human Factors/HCI)

Let's Connect

Open to Director‑level UX / Product Design roles where I can apply experience in GenAI, enterprise platforms, and design leadership—especially in data‑rich domains like identity, risk, and decisioning.